COOKIE POLICY

How The Girth Guru Uses Cookies and Similar Technologies

Last updated: 2 August 2026

This Cookie Policy explains how The Girth Guru uses cookies and similar technologies when you visit our website, browse our educational content, create an account, use the shopping basket or place an order. It also explains the choices available to you and how you can change those choices.

Cookies can support essential website functions, remember preferences, help us understand how the website performs and allow selected third-party services to operate. We aim to use these technologies transparently and in a way that respects your privacy.

This policy should be read alongside our Privacy Policy, which explains how we collect, use, store and protect personal information more generally, and our Terms and Conditions, which govern use of the website and purchases made through it.

Your Cookie Choices

When you first visit the website, the cookie controls allow you to accept, reject or manage non-essential cookies where consent is required. Cookies that are strictly necessary for the website to function may be used without consent because the requested service cannot operate properly without them.

Simply continuing to browse does not by itself count as consent to non-essential cookies. Where consent is required, it must be given through a clear choice. You can later change or withdraw your choice using the Cookie Settings control available on the website.

Some limited uses may qualify for an exemption under applicable UK cookie rules. Where we rely on an exemption, we will still provide appropriate information and any required means of objecting.

What Are Cookies?

Cookies are small text files placed on your computer, tablet, mobile phone or other device when you visit a website. They allow information to be stored or accessed so that a website can recognise a browser, remember a selection or support a particular function.

The term “cookies” in this policy also covers similar technologies where appropriate, including local storage, tracking pixels, tags, scripts and other tools that store information on, or access information from, your device.

For a general explanation of cookies and the UK rules that apply to them, you can read the Information Commissioner’s Office cookie guidance.

Why We Use Cookies

We use cookies and similar technologies for purposes that may include:

• Keeping the website secure and protecting it against misuse or fraud

• Allowing pages, menus, forms, accounts and checkout functions to work correctly

• Remembering the contents of a shopping basket during the ordering process

• Remembering cookie choices and selected website preferences

• Understanding website traffic, performance and how visitors move between pages

• Identifying technical problems and improving the website experience

• Supporting payment, account and customer-service functions

• Measuring the effectiveness of advertising or marketing where those services are enabled and consent has been provided

Types of Cookies We May Use

Strictly Necessary Cookies

Strictly necessary cookies support functions that are essential to provide the website or a service you have specifically requested. They may be used to maintain security, prevent fraud, remember items placed in your basket, keep you signed in during a session, process checkout steps and record your cookie preferences.

Because these cookies are required for essential functions, they cannot normally be switched off through the cookie controls. Blocking them through your browser may cause parts of the website, account area, basket or checkout to stop working correctly.

Functional and Preference Cookies

Functional cookies can remember choices that affect how the website appears or behaves, such as language, display or other preferences. Some preference technologies may be used without consent where a legal exemption applies; others will only operate after the relevant choice has been made.

Disabling these cookies may mean that certain preferences are not remembered the next time you visit.

Analytics and Statistical Cookies

Analytics cookies help us understand how visitors use the website. They may show information such as which pages are visited, how visitors reached the site, how long pages take to load and whether technical errors occur. This information helps us improve navigation, content and performance.

Where analytics require consent, they will only be activated after you accept the relevant category. Where a statistical-purpose exemption is lawfully available, the technology must be used only for the permitted statistical purpose and visitors must be given the required information and means of objecting.

If Google Analytics or another Google service is enabled, information may be processed in accordance with the relevant Google privacy information. The exact analytics tools operating on the site may change as we review and improve website performance.

Marketing and Advertising Cookies

Marketing cookies may be used to measure advertising performance, understand whether a visitor reached the website through an advertisement or help make marketing more relevant. These cookies are not essential to buying a product or reading the website.

Where used, marketing and advertising technologies will only operate when the necessary permission has been provided. Rejecting them will not prevent you from using the main website or purchasing through the Girth Guru shop, although advertising may be less relevant and some campaign measurement may be unavailable.

E-commerce, Account and Checkout Cookies

The website may use cookies to support member accounts, shopping baskets, checkout, order processing and fraud prevention. These can include strictly necessary cookies set by the website platform and cookies used when you choose to interact with a payment provider.

The Girth Guru website is hosted and operated using Wix technology. Wix may place cookies or use similar technologies for security, platform operation, account, basket, checkout, analytics and consent-management functions. You can learn more through the Wix privacy information.

Payment Provider Technologies

When you select an available payment method, the payment provider may use its own cookies or similar technologies to process the transaction, verify identity, prevent fraud, remember security choices and provide its service. These technologies are controlled by the relevant provider rather than by The Girth Guru.

Payments may be offered through providers including PayPal and Square. The payment options displayed at checkout may change, and each provider applies its own privacy and cookie practices when you use its service.

Embedded Content and External Services

Some pages may contain content or functions supplied by another organisation, such as a video, social-media feature, map, review tool or payment element. When you choose to interact with embedded content, the third party may place cookies or receive information about that interaction.

Where appropriate, these technologies are blocked until the required permission is provided or until you actively request the feature. Third-party websites reached through an external link operate under their own privacy and cookie policies.

How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies. Session cookies are generally removed when you close your browser. Persistent cookies remain for a defined period or until you delete them.

The lifespan of a cookie depends on its purpose, configuration and provider. We aim to keep cookie durations proportionate and review the technologies used on the website periodically. Third-party providers determine the lifespan of cookies they control.

How to Manage or Withdraw Your Choices

You can manage non-essential cookie categories through the website’s Cookie Settings control. Withdrawing consent should be as straightforward as giving it. After a choice is withdrawn, the relevant non-essential technologies should stop operating for future activity, although you may also need to remove existing cookies from your browser or device.

Most browsers allow you to view, block or delete cookies. Browser controls differ, so use the privacy or cookie section within your browser settings for detailed instructions. You may also be able to prevent cross-site tracking or restrict third-party cookies through your device settings.

Blocking all cookies may affect essential website functions. For example, the basket, account login, security checks or checkout may not work as intended.

Personal Information and Cookies

Some cookie information may be anonymous or aggregated, while other information may be linked to a device, account, order or identifiable visitor. Where cookie use involves personal information, the UK GDPR and Data Protection Act 2018 may also apply.

Our Privacy Policy explains the wider ways personal information may be collected and used, the circumstances in which it may be shared, how long it may be retained and the rights available to you.

Changes to This Cookie Policy

We may update this Cookie Policy when our website, suppliers, technologies or legal obligations change. The revised version will be published on this page and the “Last updated” date will be amended.

If a change introduces a new non-essential purpose that requires consent, we may ask you to make a fresh choice through the cookie controls.

Contact The Girth Guru

Questions about this Cookie Policy, the technologies used on the website or your privacy choices can be sent through our Contact The Girth Guru page. Please provide enough detail for us to understand and respond to your enquiry.

For information about purchases, cancellations and customer responsibilities, please also review our Terms and Conditions and Refund Policy.